Indira IVF Cut CPL by up to 50% with Regional and Language Personalized Video Ads

Overview

Indira IVF, a leading healthcare provider, partnered with BlinkofAI to optimize their performance marketing campaigns in a high-stakes, high-consideration category. By implementing regional and language-personalized video ads, Indira IVF achieved a 50% reduction in Cost Per Lead (CPL) while scaling their reach and maintaining trust with their audience.

The Problem

Indira IVF operates in a unique category where:

• Decisions are emotional and high stakes - Patients are making life-changing choices
• Misinformation is common - The healthcare space requires accurate, trustworthy messaging
• Creative mistakes are expensive - Poor messaging can damage brand trust and waste ad spend

Two Critical Constraints

Every campaign had to balance two competing priorities:

1. Scale: Reach millions of potential patients without CPL blow-ups
2. Trust: Communicate clarity and accuracy without overwhelming viewers

Generic templates and long-form explanations don’t work in this high-consideration healthcare category. Performance requires controlled creativity that builds trust while driving conversions.

Campaign Scope

BlinkofAI partnered with Indira IVF on a Festive Conversion Campaign featuring a ₹25,000 discount offer, optimized specifically for lead generation.

Objective: Maximize qualified leads during a high-competition festive window while keeping CPL predictable and maintaining brand trust.

The Solution: BlinkofAI’s Decision Framework

Instead of creating one generic “festival ad,” BlinkofAI delivered a comprehensive personalization strategy:

Regional Personalization

• Region-specific scripts - Messaging tailored to resonate with local audiences, addressing regional concerns and preferences
• Regional language voiceovers - Native language content for better comprehension, building trust through familiar communication
• Cultural context in visuals and hooks - Culturally relevant imagery and messaging that connects authentically with each regional audience

This approach recognized that personalization isn’t a creative flourish—it’s a performance lever that improves economics, not just CTR.

The Results

The impact was dramatic across all key performance metrics:

Performance Comparison: Regional Personalized Ads vs Generic Ads

Key Insights

What Changed:

1. CTRs were similar - Both approaches generated similar click-through rates
2. Conversion economics were not - The real difference was in conversion quality and cost efficiency

Regional + language-specific ads delivered:

• Reduced CPL by ~50% - From ₹528–₹677 down to ₹342
• Scaled without CPM inflation - Lower CPM (₹48 vs ₹73–₹81) while reaching more people
• Converted attention into action faster - Higher lead rate (1.93% vs 1.58–1.68%)

Impact Analysis

Scale Achievement

• 68% more impressions (1.43 Cr vs 0.85 Cr) with lower CPM
• 89% more leads generated (2,034 vs 1,076)
• Reached more potential patients without increasing costs

Cost Efficiency

• CPL reduction of ~50% - The most critical metric for lead generation campaigns
• Lower CPM - More efficient media buying (₹48 vs ₹73–₹81)
• Better lead rate - Higher quality conversions (1.93% vs 1.58–1.68%)

Trust and Quality

• Regional personalization built trust through familiar language and cultural context
• Higher lead rates indicate better-qualified prospects
• Maintained brand integrity while improving performance

The Insight

Personalization isn’t a creative flourish. It’s a performance lever.

The Indira IVF campaign demonstrates that personalization improves economics, not just CTR. While both approaches generated similar click-through rates, the regional and language-personalized ads:

• Converted better (higher lead rate)
• Cost less per lead (50% CPL reduction)
• Reached more people (lower CPM, more impressions)
• Generated more qualified leads (89% increase)

In a high-trust, high-consideration category like healthcare, personalization isn’t optional—it’s essential for performance.

Conclusion

BlinkofAI’s regional and language personalization strategy helped Indira IVF achieve:

• 50% CPL reduction - Dramatically improved cost efficiency
• 89% more leads - Scaled lead generation effectively
• Better conversion quality - Higher lead rates with regional relevance
• Maintained trust - Cultural and linguistic relevance built credibility

The campaign proves that in high-stakes categories like healthcare, personalization is not just about creative variety—it’s a fundamental performance requirement that drives better economics, higher quality leads, and sustainable scale.