Jagdamba Pearls Drove 46% Higher ROAS in a Festive Campaign with BlinkofAI

Overview

Jagdamba Pearls, a leading jewellery brand, partnered with BlinkofAI to optimize their festive campaign performance. By implementing a scalable creative strategy focused on performance-ready content, Jagdamba Pearls achieved a 46% improvement in Purchase ROAS while scaling spend 4.5×, proving that festive scale can be unlocked without sacrificing efficiency.

The Problem

Festive jewellery campaigns operate under intense pressure with unique challenges:

• Demand spikes sharply, but competition spikes faster - The festive window is short and highly competitive
• Creative fatigue sets in within days - Audiences quickly tire of repetitive messaging
• Scaling spend often kills efficiency - Traditional approaches see performance decay as budgets increase

Jagdamba Pearls had already run a conversion-focused Rakhi campaign using internally produced creatives. While the campaign performed, the challenge was clear:

Could festive scale be unlocked without sacrificing ROAS and cost efficiency?

Campaign Scope

BlinkofAI partnered with Jagdamba Pearls on the Shubh Utsav Dhamaka ‘25 campaign.

Objective: Scale festive conversion volume aggressively on Meta, without CPM inflation or ROAS drop-off.

To benchmark impact, performance was compared against a similar Rakhi Offer ‘25 campaign executed earlier by the internal team.

The Solution: BlinkofAI’s Decision Framework

Instead of running a single festive creative, BlinkofAI focused on performance-ready scalability:

Research-Backed Festive Hooks

• Aligned messaging to buying intent
• Understood what drives festive jewellery purchases
• Created hooks that resonate with high-intent audiences

Clear Value Articulation

• Optimized messaging for Meta conversion placements
• Ensured value propositions convert effectively
• Focused on clarity over complexity

Multiple Creative Variations

• Prevented early creative fatigue
• Maintained fresh, engaging content throughout the campaign
• Enabled sustained performance as spend scaled

This approach recognized that creative scalability is a performance lever—winning in festive commerce isn’t about spending more, it’s about deploying the right creatives fast, at scale, and with intent.

The Results

The impact was dramatic across all key performance metrics:

Performance Comparison: Shubh Utsav Dhamaka ‘25 (BlinkofAI) vs Rakhi Offer ‘25 (Internal)

Key Insights

What Changed:

1. CTR improvements were incremental - While CTR improved by 13%, the real gains were in conversion economics
2. Conversion economics were not - The dramatic improvements came from cost efficiency and ROAS

Compared to internally produced festive creatives, BlinkofAI video ads:

• Reduced CPM by ~82% - From ₹140.9 down to ₹64.3
• Lowered CPC by ~60% - From ₹6.29 down to ₹2.54
• Improved Purchase ROAS by ~46% - From 7.28 to 10.64
• Scaled spend 4.5× without performance decay - Proved scalability without efficiency loss

Impact Analysis

Scale Achievement

• 4.5× spend increase (₹1.63L vs ₹35.6K) with better efficiency
• 10× more impressions (25.3L vs 2.5L) with lower CPM
• Proved that scale and efficiency can coexist

Cost Efficiency

• 82% CPM reduction - Dramatically more efficient media buying
• 60% CPC reduction - Lower cost per click despite higher competition
• Better CTR - 2.53% vs 2.24%, showing more engaging creative

Revenue Performance

• 46% ROAS improvement - From 7.28 to 10.64
• Sustained performance at scale - No decay as spend increased
• Predictable outcomes - Turned festive demand into repeatable performance

Creative Scalability

• Multiple variations prevented fatigue - Maintained performance throughout campaign
• Research-backed hooks drove intent - Better alignment with buying behavior
• Clear value articulation converted - Optimized for Meta conversion placements

The Insight

Creative scalability is a performance lever.

The Jagdamba Pearls campaign demonstrates a critical insight for festive commerce:

“In festive commerce, winning isn’t about spending more. It’s about deploying the right creatives fast, at scale, and with intent.”

Key learnings:

1. Scale without decay - 4.5× spend increase with 46% ROAS improvement proves scalability
2. Efficiency at scale - 82% CPM reduction shows better media buying economics
3. Performance-ready creatives - Research-backed, conversion-optimized content drives results
4. Predictable outcomes - BlinkofAI helped turn festive demand into repeatable performance

Conclusion

BlinkofAI’s performance-ready scalability strategy helped Jagdamba Pearls achieve:

• 46% higher Purchase ROAS - From 7.28 to 10.64
• 4.5× spend scale - From ₹35.6K to ₹1.63L without performance decay
• 82% CPM reduction - More efficient media buying (₹64.3 vs ₹140.9)
• 60% CPC reduction - Lower cost per click (₹2.54 vs ₹6.29)
• 10× more impressions - Reached 25.3L vs 2.5L people

The campaign proves that in festive commerce, creative scalability is essential. By deploying the right creatives fast, at scale, and with intent, BlinkofAI helped Jagdamba Pearls turn festive demand into predictable, repeatable performance outcomes.

This case study demonstrates that with the right creative strategy, brands can scale aggressively during high-demand periods while improving efficiency and ROAS—a critical capability for winning in competitive festive markets.