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OYO Rooms
OYO Boosted CTR by up to 186% with BlinkofAI
Hospitality
OYO Boosted CTR by up to 186% with BlinkofAI
OYO Rooms, one of India’s largest hospitality brands, runs frequent digital campaigns.
Challenge
The primary goal was to scale performance marketing campaigns using video ads that were:
- On-brand
- Engaging
- Personalized
Solution
BlinkofAI provided on-brand video ads personalized to specific personas and platforms. This approach included:
- Variations: Customization by duration, language, messaging, and aspect ratios.
- Brand Fidelity: Consistent brand identity maintained through AI-powered asset preparation combined with human-in-the-loop review.
Performance Results
The implementation led to a significant CTR uplift across various campaigns, ranging from 35% to 186%.
Campaign Comparison Table
| Campaign Type | CTR before BlinkofAI | CTR with BlinkofAI | Uplift |
|---|---|---|---|
| Long Weekend Promo | 0.53% | 0.90% | 70% |
| Brand Video (Awareness) | 0.60% | 0.89% | 48% |
| Price-Focused Campaign | 0.49% | 1.40% | 186% |
| Category Promo (UMC) | ~0.54% | 1.05% | +94% est. |
| Seasonal Campaign (Vtine) | ~0.54% | 0.73% | +35% est. |
Summary Metrics:
- Pre-BlinkofAI CTR average: ~0.54%
- Post-BlinkofAI CTR range: 0.73% to 1.40%
Conclusion
BlinkofAI helped OYO break through traditional content bottlenecks. This collaboration achieved measurable improvements in CTR, driving significantly better Marketing ROI.